“Viahera” or “Viajera” pronounced as Vee-ya-he-ra translates to "Female traveler" in Spanish, was founded by Jeanny Buan in Saskatoon, Canada who is a model, beauty pageant titleholder, television personality, world traveler, and an advocate for empowering and educating women.
Viahera’s vision is to inspire women of all colour, size, and nationality from all over the world to dress up more, laugh more, explore more, and LIVE more. In doing so, create a world where no child or woman is deprived of adventure by supporting education and livelihood in third world countries.
Designed for the minimalist traveler at heart who cares for the environment, each vegan product is conceptualized in Canada and handcrafted by Indigenous women from the Philippines. Viahera lightweight and packable totes are created by women from Basey who lost their livelihood from typhoon Haiyan in 2013, while Viahera scarves are woven by women from the Cordillera using the most luxurious pineapple fibers then dyed naturally from mahogany, turmeric, grass and indigo flower.
THE WOMEN OF BASEY
"in 2013, our town was hit by the strongest typhoon the Philippines has seen and felt ever but that does not mean life has to stop- we need to be strong in order to provide food on the table and send our kids to school". These are the words of resilience from the weavers of Basey, known globally for their unique and intricate handicrafts.
During typhoon Haiyan, schools, churches, work facilities were damaged and families evacuated in a cave for days. The flooding caused salt water to reach "tikog" plantations which is the main material in creating handicrafts, the disaster left almost 10,000 casualties and affected more than 100,000 people.
5 years later, the women of Basey are still weaving their lives back together by doing what they are best at- creating world class vegan products.